Systems and technologies
Digital media is “all new media objects ,whether created from scratch on computers or converted from analog media sources are composed on digital code” . - Lev Manovich -The Language of new Media.Digitization is the process of analog media to digital media for example a sound wave was recorded in analog form and convert the data through manipulation of software. Nevertheless , digital media can be gathered into a larger form of medias without losing their form of independent identity. For example the movie Amazing Spiderman which play in cinemas has several footages of images and effects etc.In contrary the footage can still be edited without a new construction because it keeps the same format.
Analog media is essentially printed and recorded broadcast such as magazine , recorded sound , videotapes , films and so on.It can play the wave of a sound independently and does not rely on a machine.For film , every frame is recorded in measure tapes so if an actor or an actress does not perform well the tape has to be thrown away and start over again.This leads to analog media taking more time and cost to complete the product whereas digital camera are advanced and so on.Most of analog media distributions are on flyers,newspapers or leaflets etc, analog media as a whole is less creative than digital and there are far more limitations.
Satellite broadcasting is the circulation of multimedia content or broadcast signals over or through a satellite network. The broadcast signals usually come from a station such as a TV or radio station and then are sent via a satellite uplink (uploaded) to a geo-stationary artificial satellite (earth orbiting satellite) for redistribution or retransmission to other fixed geographic locations through an open or a secure channel.The key organisations involved in providing digital service to the people are British Sky broadcasting also known as Sky, British Broadcasting Corporation known as BBC and Virgin Media.The advancements of new technology has been developing with new programming which has allowed fast forward, rewind , pause and replay.Also majority of television technology are now able to record programmes if necessary.Also the development of ‘Catch Up’ which gives viewers a chance to catch up with programmes they missed . For example Sky has created ‘On Demand’ which are pre-recorded after they have been recorded on live television so even if the viewer did not record the selected programme it’ll be available for them.
Emerging technologies have started a new wave of constant new developments being made to existing media platforms. Journalists can go past the usual suspects of Facebook, Twitter and Instagram to get consumer or target audiences aspects. Social platforms bring a fresh take on how the media industry engages and interacts with its audience. Qanda (An Australian television panel discussion program) allows anyone to provide video answers to questions, which sanctions journalists to get authentic video interviews and form diverse views from the public, without being physically present to encapture answers.Wearable technology is providing dynamics the way consumers get ahold of news. The Apple Watch makes getting the current news as easy as telling the time. Wearable journalism is ideal for quick updates until viewers have the time to get the full story. From clothing to contact lenses, wearable journalism presents the opportunity to deliver content in trimmed-down formats without losing the essence or true meaning of the story.
VR promises to transport the viewer into the middle of an experience to form a better connection to the story. The New York Times VR app is a good example of VR, and its launch was partnered by sending 1.2 million Google cardboard viewers to subscribers.
