Working on Adidas, what they are? Who are their brand
Ethos?. Chosen Adidas Original as our brand. Identify message will be ‘don’t
judge a book by its cover’. We will be starting by putting together a moon
board. We identified the target audience for this advert which would be
youngsters (teenagers).
We defined the term identity and we think identity is. We
brainstormed the ideas on a big sheet of paper as a team. Once we got the ideas
we discussed them between ourselves and make sure we understand what they think
of the term identity from each other’s perspective.
We looked at different types of character roles that we
needed, we came up with a geeky person and Muslim girl with a hijab, we also
found out how we was going to link the adverts with the company Adidas.
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