Adidas Adverts –

I have looked through many Adidas adverts, they all have similar aspects to them as there is a lot going on in the adverts. They tend to show quick shots of many different things, they have also used a lot of colour in most adverts, especially with the ones that advertise the clothings and footwear. I have also found that they use a lot of celebrity endorsement in their adverts. This shows how popular the brand is as they have used the big starts like Rita Ora, Nicki Minaj and many more.

An example would be the one that was about the Adidas Superstar Shoes, stars like David Beckham, Pharrel Williams and Rita Ora were chose to advertise this. They had made a 90 minute film on advertising the brand ‘superstar’ expressing the world and saying that the superstar is not what you think it is. Having watched this and knowing that the Superstar shoes they were advertising are one of the most iconic trainers ever designed shows how successful this advert was.

 The Superstar shoe was first released by Adidas in 1969 as a basketball trainer and till this day (21^st century) is still a very popular pair of trainers. I have also found that in Adidas adverts Celebrity Endorsement is a big key to promote the product as it is very eye catchy, they tend to use the big, good looking stars that are also very popular worldwide so that more people decide to tune in.

Adidas have huge promotions with the football industry, promoting some of the biggest football clubs in the world such as Manchester United and Real Madrid shows great success as they have Footballers like Ronaldo and Pogba advertising their brands which usually always leads to success as it is said football is one of the most popular sports in the world.