Audience Profiling

Reader Profile

Demographics -

Gender – Male

Age- 18

ABC- E (Student)

Religion - Muslim

Education- A Levels – Pending

Marital Status- Single

Income – Family Business (Varies)

Nationality – Albanian

Psychographics –

A confident self-motivated individual, who can develop a mature and responsible approach to any task he undertakes. He is studying Business and Sociology both at A Level, he aims to go to university and study Business Management. He enjoys keeping up with the new trends in fashion and clothing and likes to go shopping regularly, he is also an outgoing individual as he enjoys to go to the cinema and socialising with friends and family. His taste in music can vary from London Grime to American Hip-Hop, as he enjoys listening to Future, The Game, and 50 Cent. He does not usually watch soap operas on TV, however he is a big fan of Narcos and Power. His aspirational goals are to own his own business in the UK and America, to do this he says he will go to University and get his degree in Business.

Likes – Football, Boxing, Music, Driving Cars, Nandos, Five Guys and Cinema.

Dislikes – Smoking, Theme Parks, Burger King, Rock Music and East Enders.

Audience Profiling – Audience profiling is a task all media organisations need to perform when creating a new product that they will be launching on the market, this could be a film, magazine, album etc. Factors like Age, Gender, Race and Sexuality, Education, Occupation, Annual Income Disposable Income, Current Lifestyle/ Aspirational or Desired Lifestyle, Culture, Media Interests will need to be considered when defining an audience.

Psychographics - This is a way of describing an audience by looking at their behaviour and personality. Psychographics labels a specific person and makes a judgement/assessment about their viewings/beliefs and spending habits. Psychographic segmentation divides the market into groups based on social, lifestyles and personality characteristics.