Adidas
Adidas are a German Multinational Corporation that designs
and manufactures shoes, clothing and accessories, they were founded in July
1924.
Adidas is a very big company and is popular worldwide. Using
a brand like Adidas for this campaign I thought would be a good option as, a
lot of people in all different target groups know about Adidas and in most
cases buy/wear clothing and footwear from them as that is what they are popular
for. Adidas is known to be the largest manufacturer in Europe and the second
biggest in the world.
Advertising a brand like Adidas was quite difficult at
first as we had to link the advert to the theme of identity, however we come up
with 3 different adverts which do include Adidas branded clothing and footwear.
There are two different Adidas brands which separate into Adidas and Adidas
Originals, it can be said the Adidas Original might be the more popular for
teenage clothing however in Adidas ’essential’ is mainly used in the sports
industry. As in football boots, basketball brands etc.
The brand does rival with Nike as they were the world
biggest manufacturer, however there is a high percentage of people that prefer Adidas
to Nike.
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